Integrated Advertising Campaign — Old Spice / Eagle Fangs

Challenge:
The creative concept required both a commercial spot and a live-feeling streamer element, but the production budget was reduced late in the process.

What I Did:
Helped restructure the production approach, leveraged live production experience, coordinated production needs, and supported a solution that allowed both the spot and live element to be captured without sacrificing quality.

Outcome:
Delivered the campaign on time and within budget while preserving the creative concept. The resulting ad outperformed larger-budget spots with bigger-name talent and licensed IP.