Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Branded Campaign | Creative Partnership | Live + Interactive Production
Project Type
Integrated advertising campaign, commercial production, live-style streamer content
Role
Lead Producer, Technical Director, Creative/Production Partner
Bridging creative ambition and production reality for a major branded gaming campaign
Across multiple Old Spice engagements at United Esports, I worked with creative leadership to translate ambitious gaming concepts into executable productions spanning live content, commercial production, creators, 3D environments and interactive experiences.
These campaigns routinely involved changing budgets, technical complexity, creator integration and the need to make gaming experiences understandable and entertaining to an audience.
On Eagle Fangs, a budget reduction threatened a live component that was central to the concept.
On another Old Spice production, an engineering problem shortly before production created significant delivery risk.
I worked alongside the CCO and creative team on concept development, gameplay, branded messaging, storyboards and visual direction.
When the Eagle Fangs budget changed, I redesigned the production approach to preserve the live element rather than simply eliminating it.
When an engineering resource proved unable to deliver what production required, I replaced the resource, renegotiated the approach and added appropriate support while protecting the schedule.
Results
* Delivered complex branded work on time and under budget
* Preserved key creative elements despite budget reductions
* Combined live production, commercial content and interactive gaming
* Supported repeat work with P&G brands
* Created production solutions that allowed creative ideas to survive real-world constraints
