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Real-Time Production Pipeline — Unreal Engine / Fortnite

Role

Lead Developer/Producer

Project Type

Real-time content, animation, gaming advertising, production innovation

Date

February 2024

Challenge:
Gaming-focused campaigns often required gameplay-style visuals, but licensed game footage was unavailable or impractical.

What I Did:
Researched and introduced Unreal Engine into the production pipeline, creating original game-like environments and expanding the agency’s capabilities into real-time content, animation, and custom Fortnite experiences.

Outcome:
Reduced creative limitations, opened new production offerings, and gave the team more control over visuals without relying on licensed game IP.